Steady improvements in the quality of today’s vehicles make great selling points for the sales staff and promote customer loyalty to the brand and the dealership. But with the good, comes the bad, especially for fixed ops departments who find that better vehicle performance translates to fewer problems and less warranty work coming through the door. The decline in the number of service opportunities means finding and selling more work on less vehicles is necessary to maintain profitability.

So how do you find and sell more work? Sure, you can perform quick checks for minor repairs like lights, wiper blades and hoses, but these types of jobs fall well short of generating enough revenue to recoup profits lost because of a lower customer base. There are other more profitable jobs out there. How about quickly finding and confidently selling brake, suspension and alignment work? It may be easier than you think with an investment in the right equipment and a marketing plan to use it.

GOOD JOBS

Brake, suspension and alignment jobs are appealing, because these repairs are considered the most profitable. Unfortunately these types of services often go overlooked unless a thorough inspection is performed to find the problems.